How Google earns Money ,Google’s $2 trillion business model in 2024,How it makes free providing services .Do you know that on Google everyday there are more than 8.5 billion Google Searches.It as if every person on Earth searches for something on the other on Google at least once a day.This is not a small fcat.but more amazing then this is that doing this complatly free.And not only google is completely free to use .Here are some exmaple
- Watching videos on You tube is total free.
- Using Gmail is free.
- Google maps is free to use.
- Despite providing all of this for free.google market cap is more than $2 Trillion how is this possible.
Table of Contents
Understand the business model-Google earns Money
Friends today let’s understand the business model of the most famaus company on the internet. You must have heard a lot about how we refer to photocopy machines as Xerox machines,refer to white blue as Fevicol, refer to acheside bandage as Banded.wherever a company domainated in its feild like this .Its name is associalted with what it does . Similarly today an internet search in know as Googling something,
This Google search started-Google earns Money
This Google search started in 1998 as a collage project.Larry Page and Sergcy Brin Created it with a mission to organize all the onformation in the world and to make ot accesible and useful.During its intial days,google was a simple search engine This is how it looked.
A simmple website to search for things on the internet.The word ‘Google’dosen’t actually mean anything, but it is inspired from the world Google “Googol is the name of a number.
How to Googol became Google search-Google earns Money
The number 1 followed by 100 zeros after 1,it is called Thousand. It there are 4 Zeros after 1 ,it is a ten thousand.Similarly if there are 100 zeros after 1, that number is called Google.Google was chosen as a number to refer to this number to show that their search engine will look up so much information on the internet that it will be in Googols.If you used internet during its early days .You’d remember that Google searches in those dats shaved numerous result pages.And Google used to number and list these result pages endlessly.And the mane Google come with extra O’s.
How Google grow up-Google earns Money
In 2000 Google took its first big step,they introduced the system of Adwords.Today its know Google Ads.Through this the businesses could pay to display then ads in Goolgle search results pages.Later we will talk about how it became Google’s biggest business model:-
Google started offering many more pro ducts and services
- 2004 Gmail was introduced
- 2005 Google maps was introduced which change in the world
- 2006 Google acquired you tube, the very platfrom you are watching this video on.Many people dosn’t know that in the beginning you tube was a separate company .It was only in 2006 that Google bought you tube.
- After that in 2008 Google introduced android.The same mobile operating system that is in most peoples phones.
- The same year Google launched its own web browser Google crome .which is the most popular web browser in the world to day.
Google’s Failures-Google earns Money
There are many things that Google tried but eventually failed like.1. google plus– Google tried to make its own social madia platfrom but it failed. 2.Google Hangouts– An app for chatting which was popular at one time,but was shut down in 2022. 3.Google nexus tablets-Which were also famous at one time they were competing with the Ipad ,But after a white ,Google shut them down too.. 4.Google podcasts, 5Google Glass,6 Google wave,7 Google Reader. the number of examples of failures in reality are far more in comparison to the sucesses.IF you go to wikipedia and look at the entire list there are more than 200 such products and services by Google that have failed.And here we have an improtant lesson ‘ Failure is the Mother of all sucesses.
If you will really want ti achive sucess you will have to fail many times .keeping in mind these sucesses and failures.Lets talk present day see which is the most profitable stream for Google with its oldest business model.
Google’s Successful Products-Google earns Money
The examples I listed are successful products and services. Each of these has made a significant impact on the market and contributed to Google’s immense popularity and financial success.
Hardware Sales-Google earns Money
Google’s hardware division contributes to its revenue through the sale of devices like:
a. Pixel Phones-Google earns Money
Google’s flagship smartphone, the Pixel series, is known for its pure Android experience and advanced camera capabilities.
b. Google Nest Products-Google earns Money
Google Nest includes smart home devices such as smart speakers (Google Home), smart displays (Nest Hub), thermostats, security cameras,
Google Play Store-Google earns Money
The Google Play Store, Android’s official app marketplace, is another revenue source. Google has taken a cut in the sales of apps, in-app purchases, and subscriptions. The Play Store’s vast ecosystem includes millions of apps, providing substantial income.
5. Subscription Services-Google earns Money
Google offers various subscription services, including:
Google Revenue Breakdown 2022-Google earns Money
The Revenue Breakdown of google for the year 2022.That is where did Google earn its revenue in the year2022? The total Revenue is $2.80 billion of which 58% of teh Revenue ie $ 162 billion comes from Google ads ,Google search and other properties. After this biggest source of income is Google network ads,11.7% $ 32.78 billion Google Network Ads. the ads that you get on differnet websites that partner with Google .Google earns $32.78 billion from here. You tube ads $29 billion comes from here. The ads that youn will see white watching this video ,these ads are the source of in come for us you tuber.
The money that advertisers pay to show ahese ads is split btween Google and the creators.45% of the revenue gose to creators like me. so the 45% share of you tube fromcontent of all creators generates about $29 billion in similarly there are apps on Google Store .When an app creator sells their app through Google play store.70% of the revenue goes to the creator and 30% goes to Google. So the revenue from the sales of these apps and other revenue by selling phones and laptops that part of Google revenue on the list with $29 billion around 10.4% And the last major revenue source this money ?The “Free” Business Model-Google earns Money
Google provides many services for free, but they also offer premium versions of these services for a fee. This is called the Freemium model. For example, Gmail is free, but if you need more storage, you have to pay. YouTube is free, but if you want to remove ads, you can subscribe to YouTube Premium.
The Freemium Model-Google earns Money
The most interesting aspect of Google’s business model is providing things for “free.” How is it possible to earn a profit by providing things for free? There are two reasons behind this. First, these “free” things are not completely free. The base level products are free, but if you want premium service, you have to pay. This is a common business strategy called the Freemium model—free plus premium.
Gmail is free to use, but its storage limit is 15 GB. If you want more storage, you have to pay. Google Drive is free to use, but its storage limit is also 15 GB. Watching videos on YouTube is free, but you get ads in between. If you want to remove ads, you have to pay for YouTube Premium.
The Future of Google-Google earns Money
For these reasons, Google might have to change its business model in the future. Google has to continue innovating to introduce new and relevant products and services. For example, Google is now making AI-powered tools to help us in various tasks. Google Assistant, Google Translate, and Google Lens are some examples of how Google is trying to stay ahead in the AI field.
Google is also developing its own AI software to stay ahead. Whether Google will remain the top internet company in the next 20 years or not is uncertain, but competition is always good for us as consumers because it leads to better products and services.
In conclusion, Google’s success story is built on providing valuable services for free, collecting data to show targeted ads, and continuously innovating despite failures. Understanding this helps us appreciate how Google has become such a powerful company.